Privacy Policy

1. General Provisions.

1.1. This Privacy Policy describes how SIA ACR4edu, Reg. No. 40203450531, registered address: Abulas iela 8 – 12, Smiltene, LV-4729 (hereinafter – the “Data Controller”) collects, processes, and stores personal data obtained by www.matmat.lv from its clients and visitors to the website (hereinafter – the “Data Subject” or “You”).

1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing means any operation performed on personal data, such as collection, recording, alteration, use, viewing, deletion, or destruction.

1.3. The Data Controller observes the data processing principles set out in legislation and confirms that personal data is processed in accordance with applicable laws.

2. Collection, Processing and Storage of Personal Data.

2.1. The Data Controller collects, processes, and stores personally identifiable information mainly through the online store and by e-mail.

2.2. By visiting and using the services provided in the online store, you agree that any information you submit is used and managed for the purposes specified in this Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate, and complete. Knowingly providing false information is considered a violation of this Privacy Policy. The Data Subject must immediately notify the Data Controller of any changes to the submitted personal data.

2.4. The Data Controller is not liable for any losses caused to the Data Subject or third parties if they arise due to the submission of false personal data.

3. Processing of Customer Personal Data

3.1. The Data Controller may process the following personal data:

3.1.1. First name, last name

3.1.2. Date of birth

3.1.3. Contact information (e-mail address and/or phone number)

3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.)

3.1.5. Any other information submitted to us during the purchase of goods or services offered on the website or when contacting us.

3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for the processing of personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):

a) the Data Subject has given consent to the processing of their personal data for one or more specific purposes;

b) processing is necessary for the performance of a contract to which the Data Subject is a party or to take steps at the request of the Data Subject before entering into a contract;

c) processing is necessary for compliance with a legal obligation to which the Data Controller is subject;

f) processing is necessary for the legitimate interests pursued by the Data Controller or a third party, except where such interests are overridden by the rights and freedoms of the Data Subject requiring personal data protection, especially where the Data Subject is a child.

3.4. The Data Controller stores and processes the personal data of the Data Subject for as long as at least one of the following conditions exists:

3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. As long as the Data Controller and/or the Data Subject may pursue their legitimate interests in accordance with legal procedures, such as submitting objections or filing or defending legal claims;
3.4.3. As long as there is a legal obligation to retain the data, for example, under the Accounting Law;
3.4.4. As long as the Data Subject’s consent is valid for the respective processing of personal data, if no other legal basis for processing exists.

When the conditions listed in this section cease to exist, the storage period for the Data Subject’s personal data expires, and all relevant personal data is irreversibly deleted from computer systems and electronic and/or paper documents containing the relevant personal data, or such documents are anonymised.

3.5. To fulfil its obligations towards You, the Data Controller has the right to transfer Your personal data to cooperation partners and data processors who perform necessary data processing on our behalf, such as accountants, courier services, etc. The data processor is a controller of personal data.

Payment processing is provided by the payment platform makecommerce.lv, therefore the personal data necessary for payment execution is transferred to the platform owner Maksekeskus AS.

Upon request, we may transfer Your personal data to state or law enforcement authorities in order to defend our legal interests, including preparing, submitting, and defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organisational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4. Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, You have the right to:

4.1.1. Access your personal data, receive information about its processing, request a copy of your personal data in electronic format, and the right to data portability;

4.1.2. Request rectification of incorrect, inaccurate, or incomplete personal data;

4.1.3. Request erasure of your personal data (“the right to be forgotten”), except where the law requires data retention;

4.1.4. Withdraw your previously given consent for data processing;

4.1.5. Restrict the processing of your data – the right to request that we temporarily stop processing all your personal data;

4.1.6. Submit a complaint to the Data State Inspectorate.

You may submit a request to exercise your rights by sending an electronic request to: acr4edu@gmail.com.

5. Final Provisions

5.1. This Privacy Policy is developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (27 April 2016) on the protection of natural persons regarding the processing of personal data and on the free movement of such data (General Data Protection Regulation), and with the applicable laws of the Republic of Latvia and the European Union.

5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments take effect upon their publication on the website www.matmat.lv.